Heavy Equipment Valuation Platform

Know What Your Iron Is Worth.

Auction-backed valuations from 10,000+ completed heavy equipment sales across Ritchie Bros, IronPlanet, and Purple Wave. Get a data-backed market value in seconds.

10,000+
Auction records
3
Auction sources
500+
Equipment models
$500/mo
Starting price
Valuations for all major manufacturers
Caterpillar John Deere Komatsu Volvo Case Liebherr Hitachi Kubota Bobcat JCB

How It Works

1

Enter Equipment Details

Select make, model, year, hour meter reading, condition, and any attachments. Model specificity matters - a CAT 320 GC is a different machine than a CAT 320.

2

We Find Matching Comps

Our engine searches across Ritchie Bros, IronPlanet, and Purple Wave auction results - scoring each comp by hour proximity, recency, condition, and geography.

3

Get a Market Value

Receive a data-backed estimated value, price range, and confidence score based on comparable sales. Full comps table included with every report.

Sample Valuation Report
2019 CAT 320 GC Excavator
4,200 hours • Good condition • No attachments
$185,000
Range: $168,000 — $198,000
HIGH (92%)
23 comps

Built for How Dealers Actually Price Equipment

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Cross-Auction Data

Comps from Ritchie Bros, IronPlanet, and Purple Wave in one place. No competitor gives you cross-source comparable sales - they only show their own auction data.

Hour-Meter-First

Hours matter more than year for heavy equipment. Our algorithm weights hour meter proximity at 40% - the highest of any factor. A 2021 machine with 8,000 hours may be worth less than a 2018 with 2,000 hours.

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Model Specificity

A CAT 320 GC is not the same as a CAT 320. We track sub-models and variants separately, so your comps are actually comparable - not just "similar" machines from the same manufacturer.

Instant Results

No more waiting for a PDF report or calling for a quote. Enter your equipment details and get a market value in under 10 seconds. Priced at decisions, not deliberation.

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Confidence Scores

Every valuation shows a confidence score based on comp count, similarity, and data freshness. You know when a value is solid and when you need to be cautious.

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Dealer Pricing

Starting at $500/month - a fraction of the cost of Rouse Services or EquipmentWatch. Built for mid-market dealers who need professional-grade data without enterprise pricing.

What Dealers Are Saying

We were spending 30 minutes per machine calling auction houses or guessing based on gut feel. IronValue gives us a defensible number in under a minute. My sales team uses it on every trade-in.

Mike Hartfield
Used Equipment Manager, Hartfield CAT - Tulsa, OK

The cross-auction data is what sold me. I was using Ritchie Bros price results but only seeing half the picture. Now I get comps from all three major houses and the valuations are tighter.

Sandra Kowalski
GM, Tri-State Equipment Solutions - Columbus, OH

As someone who's been pricing iron for 28 years, I was skeptical. But the hour-meter weighting is exactly right. IronValue understands that a 2019 machine with 7,000 hours isn't worth the same as one with 2,000.

Gary Pemberton
Owner, Pemberton Heavy Equipment - Des Moines, IA

Simple Plans for Every Dealer

No long-term contracts required. Start with a 14-day free trial - full Pro access, no credit card needed.

Free Demo
$0
3 sample valuations to try the platform
Try Demo
Dealer
$500 / mo
50 valuations/mo, full comps, 12-month history
Start Trial
Enterprise
$2,000 / mo
White-label, dedicated rep, unlimited everything
Contact Us
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