Heavy Equipment Valuation Platform
Know What Your Iron Is Worth.
Auction-backed valuations from 10,000+ completed heavy equipment sales across Ritchie Bros, IronPlanet, and Purple Wave. Get a data-backed market value in seconds.
Simple Process
How It Works
Enter Equipment Details
Select make, model, year, hour meter reading, condition, and any attachments. Model specificity matters - a CAT 320 GC is a different machine than a CAT 320.
We Find Matching Comps
Our engine searches across Ritchie Bros, IronPlanet, and Purple Wave auction results - scoring each comp by hour proximity, recency, condition, and geography.
Get a Market Value
Receive a data-backed estimated value, price range, and confidence score based on comparable sales. Full comps table included with every report.
Why IronValue
Built for How Dealers Actually Price Equipment
Cross-Auction Data
Comps from Ritchie Bros, IronPlanet, and Purple Wave in one place. No competitor gives you cross-source comparable sales - they only show their own auction data.
Hour-Meter-First
Hours matter more than year for heavy equipment. Our algorithm weights hour meter proximity at 40% - the highest of any factor. A 2021 machine with 8,000 hours may be worth less than a 2018 with 2,000 hours.
Model Specificity
A CAT 320 GC is not the same as a CAT 320. We track sub-models and variants separately, so your comps are actually comparable - not just "similar" machines from the same manufacturer.
Instant Results
No more waiting for a PDF report or calling for a quote. Enter your equipment details and get a market value in under 10 seconds. Priced at decisions, not deliberation.
Confidence Scores
Every valuation shows a confidence score based on comp count, similarity, and data freshness. You know when a value is solid and when you need to be cautious.
Dealer Pricing
Starting at $500/month - a fraction of the cost of Rouse Services or EquipmentWatch. Built for mid-market dealers who need professional-grade data without enterprise pricing.
Trusted by Dealers
What Dealers Are Saying
We were spending 30 minutes per machine calling auction houses or guessing based on gut feel. IronValue gives us a defensible number in under a minute. My sales team uses it on every trade-in.
The cross-auction data is what sold me. I was using Ritchie Bros price results but only seeing half the picture. Now I get comps from all three major houses and the valuations are tighter.
As someone who's been pricing iron for 28 years, I was skeptical. But the hour-meter weighting is exactly right. IronValue understands that a 2019 machine with 7,000 hours isn't worth the same as one with 2,000.
Transparent Pricing
Simple Plans for Every Dealer
No long-term contracts required. Start with a 14-day free trial - full Pro access, no credit card needed.
Start Your Free 14-Day Trial
Full Pro access. No credit card required. Cancel anytime.
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